Podcasting 101

  • Nearly 12 million Canadian adults (38% of the 18+ population) have listened to podcasts in the past year.
  • Nearly 9 million Canadian adults (29% of the 18+ population) listen to podcasts at least once a month.

What is a podcast, exactly?

How does one get started with podcasting?

  • Thought leadership
  • Create fresh content
  • Brand awareness
  • Grow a new or existing audience

How do I determine and target my demographic of listeners?

Where do I post my podcast?

What topics are most popular?

  1. Advice
  2. Celebrity Interviews
  3. Q&A (Ask me Anything)
  4. Celebrity News
  5. True Crime
  1. HBR IdeaCast
  2. The $100 MBA Show
  3. TED Talks Business
  4. TED Business
  5. After Hours | Harvard Business Review

Over to you

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