Deep Dive into Social Media Platforms: Choose the Right Ones for Your Business


  1. In Canada, over 72% of the population has access to Facebook. The number of Facebook users in Canada reached 27.35 million in 2021 and is expected to reach 36.2 million by 2026. (Source: Statista)
  2. 83% of Canadians have a Facebook account, making it the top social platform in our country. (Source: Hootsuite)
  3. Many of Facebook’s users are between the ages of 25 and 34. (Source: Statista)
  4. Two-thirds of Facebook users visit a local business page at least once a week. (Source: Sprout Social)
  5. Facebook ads are among the most cost-effective advertising options for small businesses, and its marketing features extend into Instagram (which Facebook owns) and Messenger. (Source: WordStream)


  1. Instagram is estimated to have 1.074 billion users worldwide in 2021 (Source: eMarketer), and it’s the fastest growing social media platform in Canada.
  2. The average Instagram user spends at least 7 hours per week on the platform. (Source: Sprout Social)
  3. 71% of the billion monthly active users on the Instagram app are under the age of 35; The single most popular age range is users between the ages of 25–34, followed by users between the ages of 18–24. (Source: Statista)
  4. Even though Instagram is most popular among those aged 18 to 30 (Gen Z and Millennials), 71% of B2B companies now have an Instagram account. (Source: Social Media Examiner)
  5. 50% of Instagram users follow at least one business, meaning that businesses have a great opportunity to increase their reach through Instagram. (Source: mention). One appealing option for brands is they can add contact information to their Instagram Business pages, which isn’t an option for personal profiles. This includes a business phone number and physical address.


  1. LinkedIn has 722 million members; 57% of the platform’s users are men, and 43% are women. (Source: Hootsuite)
  2. 1% of all Internet users in Canada use LinkedIn each month, and 44% of all Internet users in Canada have an account on this social platform. (Source: eMarketer). LinkedIn reports a total of 17 million users in Canada.
  3. 9% of LinkedIn’s users are between 25 and 34 years old. (Source: Hootsuite)
  4. 55 million companies are on LinkedIn. (Source: Hootsuite)
  5. LinkedIn is only second to Facebook as the most popular social media network for B2B marketers. (Source: HubSpot)


  1. There are 554,750,000 active users on Twitter. (Source: Rival IQ)
  2. 24% of people check their Twitter feed more than twice a day. (Source: Rival IQ)
  3. 70% of small businesses are on Twitter. (Source: Rival IQ)
  4. 33% of Twitter users follow a brand. (Source: Rival IQ)
  5. 79% of Twitter users are more likely to recommend brands they follow and 67% of Twitter users are more likely to buy from brands they follow. (Source: Rival IQ)


  1. YouTube has 2 billion monthly active users worldwide, making it a very close second to Facebook. (Source: Foundation)
  2. There are YouTube users in over 100 countries. (Source: Foundation)
  3. YouTube is not just for the teens and millennials. Surprisingly, the fastest growing demographic currently on YouTube are Baby Boomers and Generation X. (Source: Foundation)
  4. Google recently revealed that Generation Xers (ages 39–53) now account for over 1.5 billion views per day on YouTube, with 75% of that group viewing YouTube at least once a month. (Source: Foundation)
  5. 90% of users say they discover new companies or products on YouTube, which could mean that video is becoming a more common way to get your brand’s name out there. (Source: Foundation)

Are you ready to make your business stand out on social media?



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