Deep Dive into Social Media Platforms: Choose the Right Ones for Your Business


  1. In Canada, over 72% of the population has access to Facebook. The number of Facebook users in Canada reached 27.35 million in 2021 and is expected to reach 36.2 million by 2026. (Source: Statista)
  2. 83% of Canadians have a Facebook account, making it the top social platform in our country. (Source: Hootsuite)
  3. Many of Facebook’s users are between the ages of 25 and 34. (Source: Statista)
  4. Two-thirds of Facebook users visit a local business page at least once a week. (Source: Sprout Social)
  5. Facebook ads are among the most cost-effective advertising options for small businesses, and its marketing features extend into Instagram (which Facebook owns) and Messenger. (Source: WordStream)


  1. Instagram is estimated to have 1.074 billion users worldwide in 2021 (Source: eMarketer), and it’s the fastest growing social media platform in Canada.
  2. The average Instagram user spends at least 7 hours per week on the platform. (Source: Sprout Social)
  3. 71% of the billion monthly active users on the Instagram app are under the age of 35; The single most popular age range is users between the ages of 25–34, followed by users between the ages of 18–24. (Source: Statista)
  4. Even though Instagram is most popular among those aged 18 to 30 (Gen Z and Millennials), 71% of B2B companies now have an Instagram account. (Source: Social Media Examiner)
  5. 50% of Instagram users follow at least one business, meaning that businesses have a great opportunity to increase their reach through Instagram. (Source: mention). One appealing option for brands is they can add contact information to their Instagram Business pages, which isn’t an option for personal profiles. This includes a business phone number and physical address.


  1. LinkedIn has 722 million members; 57% of the platform’s users are men, and 43% are women. (Source: Hootsuite)
  2. 1% of all Internet users in Canada use LinkedIn each month, and 44% of all Internet users in Canada have an account on this social platform. (Source: eMarketer). LinkedIn reports a total of 17 million users in Canada.
  3. 9% of LinkedIn’s users are between 25 and 34 years old. (Source: Hootsuite)
  4. 55 million companies are on LinkedIn. (Source: Hootsuite)
  5. LinkedIn is only second to Facebook as the most popular social media network for B2B marketers. (Source: HubSpot)


  1. There are 554,750,000 active users on Twitter. (Source: Rival IQ)
  2. 24% of people check their Twitter feed more than twice a day. (Source: Rival IQ)
  3. 70% of small businesses are on Twitter. (Source: Rival IQ)
  4. 33% of Twitter users follow a brand. (Source: Rival IQ)
  5. 79% of Twitter users are more likely to recommend brands they follow and 67% of Twitter users are more likely to buy from brands they follow. (Source: Rival IQ)


  1. YouTube has 2 billion monthly active users worldwide, making it a very close second to Facebook. (Source: Foundation)
  2. There are YouTube users in over 100 countries. (Source: Foundation)
  3. YouTube is not just for the teens and millennials. Surprisingly, the fastest growing demographic currently on YouTube are Baby Boomers and Generation X. (Source: Foundation)
  4. Google recently revealed that Generation Xers (ages 39–53) now account for over 1.5 billion views per day on YouTube, with 75% of that group viewing YouTube at least once a month. (Source: Foundation)
  5. 90% of users say they discover new companies or products on YouTube, which could mean that video is becoming a more common way to get your brand’s name out there. (Source: Foundation)

Are you ready to make your business stand out on social media?



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mind Your Own Business

Mind Your Own Business

MYOB offers support to small business owners for bookkeeping, customized websites and social media management.