Sep 13The Pawsitive Power of Petfluencers: A Look at the Influence of Pets in MarketingAre you ready to meet the newest stars of the digital age? “Petfluencers” are taking the internet by storm, and their adorable antics have made them beloved by millions around the world. …Marketing4 min readMarketing4 min read
Aug 31Twitter Blue…And BeyondDo you remember when Twitter was a trustworthy source for real-time updates on breaking news, politics, celebrity gossip, and personal opinions? Unfortunately, the once-loved site is currently undergoing changes that are raising doubts and sparking debates across the internet. …Twitter4 min readTwitter4 min read
Aug 29Customer Retention Strategies: Fostering Loyalty and Repeat BusinessAs a business owner, you probably already know that acquiring new clients is essential, but retaining your current clientele is equally important — if not more so. As such, customer retention strategies are a must-have for fostering loyalty and ensuring repeat business. By focusing on building solid relationships with existing…Business3 min readBusiness3 min read
Aug 3The Rebranding of Twitter: Does “X” Mark the Spot?In a stunning strategic move, billionaire entrepreneur and CEO of Tesla and SpaceX, Elon Musk, has rebranded the popular social media platform Twitter as “X.” This decision has sparked intense discussions across the internet. Every day, I see these and similar hashtags trending: #RIPTwitter #GoodbyeTwitter #TwitterIsDead #TwitterIsCancelled You get the…Twitter4 min readTwitter4 min read
Jul 18Harnessing the Power of AI for Small Business Success in a Digitally Driven WorldStaying competitive in today’s fast-paced business environment requires adopting and embracing technological advancements. Artificial intelligence, or AI, is one such innovation that has attracted increasing interest. …AI6 min readAI6 min read
Jul 6Performative Allyship vs. Supportive Allyship: Why It’s Crucial to Understand the DifferenceThe concept of allyship has gotten a lot of attention in recent years. As a result, more businesses and individuals are expressing solidarity with traditionally underrepresented and even oppressed communities. However, there is a significant difference between performative and supportive allyship. …Allyship4 min readAllyship4 min read
Jun 23Who Needs a Bookkeeper Anyway?Is bookkeeping as easy as the TV ads make it out to be? The truth is, it’s far from it. Those ads may be promoting user-friendly software, but don’t be fooled into thinking that’s all you need. In reality, bookkeeping requires a solid understanding of accounting principles and familiarity with…Bookkeeping5 min readBookkeeping5 min read
Jun 22Make Your Business Top of Mind: Using Integrated Marketing to Its Full PotentialIn today’s highly competitive business landscape, simply having a website or relying solely on social media for growth and visibility is not enough. To truly succeed, entrepreneurs and business owners need to adopt a holistic approach that encompasses various marketing touchpoints, which is also known as integrated marketing. By understanding…Digital Marketing4 min readDigital Marketing4 min read
May 25Have You Taken a Hush Trip?Remote work has grown in popularity in recent years, especially since the beginning of the pandemic. It has become an essential component of many organizations’ operations and a primary component in attracting and retaining top talent. Employees are experimenting with new ways to integrate work and personal life as remote…5 min read5 min read
May 10De-influencing — What’s the Hype?One of the latest trends in social media is not about trying to persuade viewers to buy items; instead, it is doing the exact opposite. It even has a name — de-influencing. Whereas the influencer market informs people about the latest trends and shows them products to buy, some influencers…Deinfluencing3 min readDeinfluencing3 min read
